Cardoso, Bruno Luan DantasSilva, Ranaildo Gomes da2018-12-292021-09-202018-12-292021-09-202018-12-13SILVA, Ranaildo Gomes da. Aplicação de ferramentas de marketing na gestão de empreendimentos econômico-solidários: caso da cooperativa “o cercado”. 2018. 38f. Monografia (Graduação em Administração), Universidade Federal do Rio Grande do Norte, Centro de Ciências Sociais Aplicadas, Departamento de Ciências Administrativas, Natal/RN, 2018.https://repositorio.ufrn.br/handle/123456789/35659The new realities experienced in social and economic policy have caused changes in all sectors. It has now become a challenge to maintain a pattern of economic development and improve the quality of life of the people involved, because cooperativism is a model of entrepreneurship and contributes to the emergence of new forms of relationship in the Solidarity Economy. Therefore, the present work was developed in the restaurant "O Cercado", which is formed by a group of cooperatives and aims to implement improvements in service in the enterprise, aiming to bring benefits in the service sector that is developed in the establishment. The methodology used in the collection of information consisted of two visits to the establishment. At the first visit, we sought to visualize the points that presented the greatest need for intervention, in the second moment the SWOT analysis was done with the help of all members of the cooperative, and then two members of the INICIES and OASIS incubators were interviewed. project and then were interviewed two members that are part of the cooperative that form the restaurant "The Cercado" and finally was applied the Net Promoter Score (NPS) to understand the customer's perception regarding the relationship and satisfaction with the establishment. The SWOT analysis, built with the help of all the members of the cooperative, made it possible for each one to present its positive points, negative points, threats and opportunities that the establishment possesses through its perception. The interviews with the students and co-workers were relevant, since each one was able to explain the needs of interventions that were possible to improve in the promotion issue, through the NPS application that sought to extract from the clients of the restaurant "O Cercado" information regarding quality of product offered by the establishment, infrastructure and service.Attribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/Economia-solidáriaEconomy-solidarityMarketingRestaurantRestaurantebachelorThesis