Andrade, Alice Oliveira deNeri, Ana Clara2023-07-142023-07-142023-06-29NERI, Ana Clara Bilro Medeiros Barros. Fãs de K-Pop e comunicação no espaço digital: um estudo sobre cultura representativa, participativa e criativa. 2023. 78 f. Trabalho de Conclusão de Curso (Graduação em Jornalismo) - Departamento de Comunicação Social, Universidade Federal do Rio Grande do Norte, Natal, 2023.https://repositorio.ufrn.br/handle/123456789/53411In a world of individuals with fragmented identities, there is still a point of convergence. K-Pop fandom culture is a space for virtual convergence through participatory communication. The identity of these communities is a determining factor in how they present themselves to the world and how their participants interact with each other. Within the digital space, this identity is transformative, re-signifying the way communication develops, pointing to a style and structure completely different from traditional means of communication. Fandoms have an attitude of participation and creativity through the presence of representativeness. This research aims to analyze this behavioral structure within cyberspace and understand what kind of communication is developed. The hypotheses presented are related to the identity issue as a precursor to the modification of contemporary communication. The methodology encompasses bibliographical research; case study analyzing fanbase products; and the collection of data through a questionnaire carried out with the fans, in order to bring results based on their behavior.Comunicação participativaCultura participativaIdentidade culturalEspaço digitalFandomsRepresentatividadeParticipatory communicationParticipatory cultureCultural identityDigital spaceFandomsRepresentativenessbachelorThesis