Bastos, Helena RugaiPereira, Marcos Paulo do Nascimento2019-07-262022-05-252019-07-262022-05-252018-06-28PEREIRA, Marcos Paulo do Nascimento. Fetichismo e moda em “Os pássaros” (1963) de Alfred Hitchcock. Orientador: Helena Rugai Bastos. 2018. 120 f. Trabalho de Conclusão de Curso (Graduação em Design) - Departamento de Design, Universidade Federal do Rio Grande do Norte, Natal, 2018.https://repositorio.ufrn.br/handle/123456789/47385This study is based on the premise of exploring fetish, fashion and cinema intertwining them to create a fashion project. At the heart of this monograph are the fetish relationships linked to Melanie Daniels’ character in the 1963 feature film The Birds, by the English director Alfred Hitchcock. The objective is to develop a fashion collection, based on the analysis of the character from the book The Birds (1999), by Camille Paglia. The project is structured in two sections: first, we explore Melanie Daniels’ Hitchcockian character in order to propose an authorial interpretation, the second presents this interpretation and the concept of the project. In the second section, in addition to the concept, a methodology is developed that combines product design (JONES, 1970) and fashion design (TREPTOW, 2013), as well as other design tools. At the end, we get EINALEM: a collection of twelve compositions, twenty five products - including clothing and accessories - that represents the author concept created from the Hitchcockian character.DesignDesign de modaFashion designHitchcock, Alfred, 1899-1980CinemaFilmFeticheFetishbachelorThesis