Carvalho, Valdemir Galvão deSilva, Victor Hugo Macário Nunes2022-02-242022-02-242022-02-09SILVA, Victor Hugo Macário Nunes. Renda passiva: a busca pela independência financeira com a estratégia Buy and Hold. 2022. 43f. Monografia (Graduação em Administração) - Centro de Ciências Sociais Aplicadas, Universidade Federal do Rio Grande do Norte, Natal, 2022.https://repositorio.ufrn.br/handle/123456789/46328In Brazil, there is an inherent culture of salaried jobs, with mediocre proposals and financial limitations. In the best jobs, one finds at best linear and bogus systems of growth. Such procedures are infallible in the process of accommodating the citizen and, furthermore, trapping him in an eternal circle of debts and frustrations. The present work deals with different methods of improving the financial behavior of Brazilians. For this, the growing work of recent days stands out: investing in the stock market. Specifically, it will be a search for financial independence through buy and holding with fundamental analysis. This new method, which has approximately 3% of Brazilians working, amazes many people in two ways: the dimension that correct attitudes can reach in this field and the intellectual fragility of some in the investment behavior of this aspect.Attribution 3.0 Brazilhttp://creativecommons.org/licenses/by/3.0/br/Administração financeiraMercado financeiroIndependência financeiraRenda passivaBuy and HoldFinancial managementFinancial marketFinancial independencePassive incomebachelorThesis