Hékis, Hélio RobertoSouza, Ricardo Pires deMedeiros, Diego Derick O. deSilva, Igor Bezerra FurtadoBorges, Thyago de Melo Duarte2020-08-202020-08-202013HÉKIS, H. R.; SOUZA, R. P.; MEDEIROS, D. D. O. ; SILVA, I. B. F. ; BORGES, T. M. D. . Ferramentas de benchmarking como diferencial competitivo em empresas de fastfood na cidade de Natal - RN. Holos, v. 3, p. 51-66, 2013. Disponível em: http://www2.ifrn.edu.br/ojs/index.php/HOLOS/article/view/1059. Acesso em: 18 ago. 2020. https://doi.org/10.15628/holos.2013.10591807-1600https://repositorio.ufrn.br/jspui/handle/123456789/29862It is notorious, in contemporary times, the increased demand for the products made available by fastfood chains, thereby generating economic growth sector organizations. Therefore this paper aims to demonstrate the Sistema de Monitoramento de Arranjos Produtivos - SIMAP for the companies studied so that they can envision new management activities in order to have a competitive edge. To achieve this we used the exploratory explanatory methodology, with case study companies in Pittsburg and McDonald's in the city of Natal, RN, obtaining information through semi-structured survey. Analyzing the data, it was found that the studied companies, are above the average of the sector companies registered in SIMAP. In cross comparison between the companies studied, it was observed that the company has Pittsburg points to improve in several management indicators, in particular indicator integrated management system, in which the company was below 25%. It was also observed that in relation to financial management, the company best qualified Pittsburg this before your competitor McDonald's. It was demonstrated that the studied companies are in compliance with the minimum requirements set by its customersAttribution 3.0 Brazilhttp://creativecommons.org/licenses/by/3.0/br/Arranjo Produtivo Local – APLBenchmarkingSIMAPFastfoodarticle10.15628/holos.2013.1059