Queiroz, Tatiana Silva deSouza, Tereza deGouvinhas, Reidson Pereira2021-09-022021-09-022008-06QUEIROZ, Tatiana Silva de ; SOUZA, Tereza de ; GOUVINHAS, Reidson Pereira. Estratégias de marketing como um diferencial na escolha do supermercado de bairro. RAM. Revista de Administração Mackenzie, v. 9, p. 58-84, 2008. Disponível em: https://www.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712008000300004&lng=pt&tlng=pt. Acesso em: 20 mai. 2021. https://doi.org/10.1590/S1678-69712008000300004.1678-6971https://repositorio.ufrn.br/handle/123456789/33269The aim of this research is to study the different retail marketing strategies as a competitive factor for consumers within small grocery stores in Natal. As a consequence, this work is based on extensive group of interviews (survey) by using the Likert scale. Based on statistic analysis by using the chi-square method, it was observed the existence between the different marketing strategies and individual and social-economic consumers’ profile. The results have indicated that consumers’ preferences are changing which indicates the need for new investments. These investments should be concentrated on costumers’ care (19%) and proximity to home (15%). The results have also indicated that there are many variables which could influence consumers’ choice, but they have not been fully exploited by store managersAttribution 3.0 Brazilhttp://creativecommons.org/licenses/by/3.0/br/EstratégiaMarketingDiferencialVarejoSupermercadoarticle10.1590/S1678-69712008000300004