Carvalho, Valdemir Galvão deSilva, Ivana Lourenço da2025-09-052025-09-052025-07-11SILVA, Ivana Lourenço da. Plano de negócio para implantação da empresa BR Telecom em Natal/RN. Orientador: Valdemir Galvão de Carvalho. 2025. 73 f. Trabalho de Conclusão de Curso (Graduação) - Curso de Administração, Centro de Ciências Sociais Aplicadas, Universidade Federal do Rio Grande do Norte, Natal, 2025.https://repositorio.ufrn.br/handle/123456789/65464A business plan is intended to be a planning tool for entrepreneurs who want to open their businesses with minimal risk and greater market success. The objective of this work is to create a business plan for the company BR TELECOM, a company operating in the Wi-Fi infrastructure networks market. To this end, a descriptive market research was carried out with a qualitative approach, primary data collected in informal interviews conducted during visits to the enterprises were studied, and secondary sources were also used, such as analysis of reports and publications from the Brazilian Association of Resorts (RESORTS BRASIL) and the National Telecommunications Agency (ANATEL) on the telecommunications, IT and hotel sector markets. The purpose was to analyze the local market, define marketing strategies and define the organizational structure. In the end, it was noted that BR TELECOM's business plan showed a fully viable project, with a payback result in four months, an annual profitability of at least 300.81% and a profitability of 31.61%.pt-BRAttribution 3.0 Brazilhttp://creativecommons.org/licenses/by/3.0/br/Administração estratégicaPlano de negócioEmpreendedorismoRedes Wi-FiHotelariaViabilidade econômica.bachelorThesisCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO