Bezerra, Gláucio BrandãoOliveira, Pedro Daniel Silva2023-12-192023-12-192023-12-13OLIVEIRA, Pedro Daniel Silva. Anda Natal: sistema de orientação para pedestres. 2023. 48 f. Trabalho de Conclusão de Curso (Graduação em Ciências e Tecnologia) - Escola de Ciência e Tecnologia, Universidade Federal do Rio Grande do Norte, Natal, 2023.https://repositorio.ufrn.br/handle/123456789/56198The Anda Natal Project, by integrating technology and urban mobility, proposes an innovative solution with significant impacts on users' quality of life and local commercial development. With an emphasis on understanding urban Natural Movement, the platform employs Artificial Intelligence (AI) and Machine Learning (ML) to dynamically adapt the city to the nuances of social behavior. The project aims not only at safety and efficiency in mobility but also at creating a sustainable business ecosystem. Strategies such as partnerships with hotel platforms, selling tickets for events, and georeferenced advertising offer not only economic benefits but also valuable data for future research. The proposal for corporate mobility and the sale of data on a large scale to various sectors, including entrepreneurs, researchers, and public bodies, further expand the project's scope. The use of technology to predict and shape Natural Movement in the city positions Anda Natal as a precursor to intelligent initiatives in urban planning.mobilidade urbanainteligência artificialgeolocalização de pedestrescomportamento socialsustentabilidade urbanabachelorThesis