Medeiros, Carlos Alberto FreireMedeiros, Luiz Felipe Dias de2023-12-202023-12-202023-12-07MEDEIROS, Luiz Felipe Dias de. Explorando as vantagens do business intelligence em micro e pequenas empresas. Orientador: Carlos Alberto Freire Medeiros. 2023. 26 f. Trabalho de Conclusão de Curso (Graduação em Administração) - Departamento de Ciências Administrativas, Universidade Federal do Rio Grande do Norte, Natal, 2023.https://repositorio.ufrn.br/handle/123456789/56388The objective of this work is to research and analyze the advantages of using Business Intelligence (B.I) in micro and small companies. To achieve the established goal, the work listed some specific objectives, among which, identify the main concepts about micro and small companies in light of national legislation, concepts about Business Intelligence and finally, identify and analyze the current advantages of having a B.I working in an MSMEs, the work is characterized as a qualitative meta-synthesis of works published between 2018 and 2023, the research has a sample of 6 works, all in agreement with the theme finally worked on, the results show that the advantages of using a BI is not limited to the internal environment of organizations, it can be an important tool for Marketing work, negotiation with suppliers, financial control and even assists in the company's decision-making and strategic process in general, enabling significant and consistent improvements.CC0 1.0 Universalhttp://creativecommons.org/publicdomain/zero/1.0/Business Intelligencemicro e pequenas empresasbachelorThesisCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO