Rodrigues, Anna Giselle Câmara Dantas RibeiroOliveira, Marcos André Farias de2022-08-082022-08-082022-02-24OLIVEIRA, Marcos André Farias de. Business Opportunity Framework: desenvolvimento e validação de um modelo por meio do design thinking. 2022. 116f. Dissertação (Mestrado Profissional em Ciência, Tecnologia e Inovação) - Escola de Ciências e Tecnologia, Universidade Federal do Rio Grande do Norte, Natal, 2022.https://repositorio.ufrn.br/handle/123456789/49094The purpose of this entrepreneurial-scientific research was to develop and validate a framework toward quick analyses of business ideias by entrepreneurs as an answer to the inadequacy of available solutions to this context. The own and users experiences, the theoretical contributions and available solutions were the sources of knowledge about the identification and exploitation of business opportunities. The design thinking and its human centrality to reach innovation was applied to prototype and test a framework, a canvas through a workshop held at SEBRAE Lab. Participants expressed a lack of information on the market axis and a preference for the financial axis. The positive experiences of the participants could be perceived in loco and through the evaluation carried out at the end of the workshops, indicating that more resources can be invested in new iterations.Acesso AbertoOportunidades de negócioEmpreendedorismoInovaçãoEffectuationDesign thinkingFrameworkmasterThesisCNPQ::ENGENHARIAS