Carratore, Luís Roberto Rossi delDamasceno, Gabriela de Melo2025-01-242025-01-242025-01-08DAMASCENO, Gabriela de Melo. Cacau Show e a compra do Playcenter: perspectivas sobre branding, gestão estratégica e o mundo do entretenimento. 2025. 19 f. Trabalho de Conclusão de Curso (Comunicação Social – Publicidade e Propaganda), Centro de Ciências Humanas, Letras e Artes, Universidade Federal do Rio Grande do Norte, Natal, 2025.https://repositorio.ufrn.br/handle/123456789/61928The acquisition of the Playcenter amusement park by Cacau Show in February 2024 represents an innovative business strategy that transcends the food industry, solidifying the brand's entry into the experiences market. This article examines the possible motivations behind this decision, considering Cacau Show's successful trajectory as the largest franchise network in Brazil and its ambition to strengthen its branding through the offering of unique experiences. Through a qualitative approach and bibliographic analysis, the study explores how the integration of the food and entertainment sectors can enhance the company's competitiveness, while also assessing the operational and competitive challenges involved. The proposal offers valuable insights into the strategic application of management and marketing concepts, highlighting the transformative potential of this acquisition for the Brazilian market.Attribution-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nd/3.0/br/BrandingEstratégia EmpresarialMercado de ExperiênciasEntretenimentoGestão de MarcaBusiness StrategyExperience MarketEntertainmentBrand ManagementbachelorThesis