Feitor, Carlos David CequeiraMaranhão, Ana Rosa Vieira2021-06-152021-09-202021-06-152021-09-202021MARANHÃO, Ana Rosa Vieira. Fatores que influenciam a decisão de compra dos consumidores de acessórios femininos pela internet. 2021. 65f. Monografia (Graduação em Administração) - Departamento de Ciências Administrativas, Centro de Ciências Sociais Aplicadas, Universidade Federal do Rio Grande do Norte, Natal, 2021.https://repositorio.ufrn.br/handle/123456789/35299Nowadays there are fast and sudden changes regarding technology, and consequently the online field became a great tool for companies. Thus, client’s behavior also undergoes gradual changes and the understanding of it is a fundamental part of a good brand management. An important characteristic of current consumers is the search for self esteem and the care regarding personal image, so the accessories field is one of that sells most in internet. Thereby, the aim of the present research was to analyze the consumption behavior of women's accessories online. A literature review and subsequently a descriptive survey was done, with a non-probabilistic sample for convenience with 121 subjects, through a closed and structured questionnaire. The results showed that accessories are one of the most purchased products on internet and this field has been standing out in commerce. Consumers are looking for responsible and safe companies, ensuring that the parts of the photos are the same in person. People who have not yet adapted to the online option to buy accessories prefer to touch the products, see it through shop windows and are afraid of the risks of the internet.Attribution-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nd/3.0/br/Mercado de acessórios femininosE-commerceComportamento do consumidorMotivação de compraCompra on-linebachelorThesis