Araújo, Maria Valéria Pereira deAlves, Leonardo de Sena2022-03-182022-03-182022-02-11ALVES, Leonardo de Sena. Plano de marketing para uma agência de marketing digital em Natal-RN. 2022. 65f. Monografia (Graduação em Administração) - Centro de Ciências Sociais Aplicadas, Universidade Federal do Rio Grande do Norte, Natal, 2022.https://repositorio.ufrn.br/handle/123456789/46609Faced with the great expansion of the online market for products and services since 2012 and its constant growth until the year 2022, the present work proposes to carry out a marketing plan aimed at a digital marketing agency entering the market, aiming to understand not only the strategies on which the new company should rely, but also analyzing the market for providing services in marketing and digital communication today, observing the main trends, the current consumer profile, customer demands and the most appropriate positioning for a communication agency in 2022. Data and market studies from the 2021 census of agencies, interviews, articles and marketing bibliographies were used to draw the marketing planning conclusions based here in this practical study.Attribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/Marketing digitalEstratégia de marketingAnúnciosComunicaçãoAgência digitalDigital marketingMarketing strategyAdvertsCommunicationDigital agencybachelorThesis