Silva, Rauane DharllyDantas, José Robson Batista2021-12-222022-05-252021-12-222022-05-252019DANTAS, José Robson Batista. Um estudo do marketing de relacionamento na fidelização de clientes no varejo de vestuário em Currais Novos. Orientadora: Rauane Dharlly Silva. 2019. 20 f. Trabalho de Conclusão de Curso (Bacharelado em Administração) - Departamento de Ciências Sociais e Humanas, Centro de Ensino Superior do Seridó, Universidade Federal do Rio Grande do Norte, Currais Novos, 2019.https://repositorio.ufrn.br/handle/123456789/47480This article aims at the retail clothing companies in Currais Novos/RN and the companies that are adopted for the loyalty of its clients. The research is of a qualitative nature, studying the companies through in depth interviews and following a semi-structured script with open questions. The companies surveyed have the means to keep their customers and their consumers loyal.Attribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/FidelizaçãoMarketing de relacionamentoMídias sociaisCostumer Relationship Management (CRM)bachelorThesis