Muneiro, Lilian CarlaBarbin, Carolina2022-12-212022-12-212022-12-12BARBIN, Carolina. K-pop, um gênero em expansão e suas faces : as formas de promoção sul coreana. 2022. 52f. Trabalho de Conclusão de Curso (Graduação em Comunicação Social - Publicidade e Propaganda), Departamento de Comunicação Social, Universidade Federal do Rio Grande do Norte, Natal, 2022.https://repositorio.ufrn.br/handle/123456789/50414Currently many music styles that were ofuscated started to become more evident. One of them is K-pop, South Korean genre that enchants millions of people around the world. Although it was a merger between a music style from two different countries in the beginning, it became independent and now it has its own color, its own parallel universe, alive and shinning. Here, we will address a little about its origin, promotions, and some of its aspects. The way idols can and are used as publicity, not only for products, but also for lifestyle.K-popIdolMarketingFormas de promoçãoPromotionsbachelorThesis