Kneipp, ValquíriaMendonça, Tainah Lucena de2022-12-192022-12-192022-12-09MENDONÇA, Tainah Lucena de. A ascensão das redes sociais: um estudo sobre o impacto do Instagram na auto estima de mulheres em Natal/RN. 2022. 24f. Trabalho de Conclusão de Curso (Graduação em Jornalismo), Departamento de Comunicação Social, Universidade Federal do Rio Grande do Norte, Natal, 2022.https://repositorio.ufrn.br/handle/123456789/50296This final work had as a final product a photo story, divided into 6 interviews with women living in Natal/RN, which addresses the social construction focused on social networks and the impact caused by Instagram on the self-esteem of the female audience. The young women reported their experiences with digital media, as well as the consequences of this use, which led them to modify their behavior in relationships, both professional and interpersonal. From the analysis of mass culture and the strict relationship with women, this research is based on the book the Beauty Myth and on a study conducted by Shirley Cramer and Becky Inkster (2017), which ranks Instagram as the worst social network for the mental health of young people. In this sense, the work aimed to analyze the aforementioned aspects, in women in the selected region, through a photo story. It was evidenced, therefore, from this production, that there is the reinforcement of the problem focused on the social standard imposed by society to women, which makes us reflect about the female image intrinsic in social networks.Attribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/fotorreportagemaoutoestimabachelorThesis