Paes, Diego Cristóvão Alves de SouzaSantos, Edward Feitosa Lima2025-01-242025-01-242025-01-15SANTOS, Edward Feitosa Lima. Pitch Deck: GINGA Startup. Orientador: Diego Cristóvão Alves de Souza Paes. 2025. 37 f. Trabalho de Conclusão de Curso - TCC (Bacharelado em Administração) - Faculdade de Engenharia, Letras e Ciências Sociais do Seridó, Universidade Federal do Rio Grande do Norte, Currais Novos, RN, 2025.https://repositorio.ufrn.br/handle/123456789/61884The work outlines the concept of a startup presented in a pitch format—highlighting key elements that demonstrate the viability of the business and justify investment. Ginga is an innovative startup aimed at transforming the informal economy by connecting street vendors and informal sellers with potential consumers within a defined geographic region. Ginga's value proposition lies in its simplicity, accessibility, and ability to empower informal microentrepreneurs with practical marketing and promotion tools, typically inaccessible to this audience. Through a digital platform, such as a mobile app, Ginga allows informal vendors to advertise their products and services with geolocation, enabling consumers nearby to quickly find options to meet their daily needs, from meals and crafts to small services.StartupStartupMicroempreendedorMicroentrepreneursFormato PitchgeolocationPlataforma GINGAGeolocalização de consumidoresEconomia informalbachelorThesisCNPQ::CIENCIAS SOCIAIS APLICADAS::TURISMO