Lacerda, Juciano de SousaSouza, Samara Gomes de2022-12-192022-12-192022-12-12SOUZA, Samara Gomes de. Igreja Católica e comunicação: um estudo sobre a evangelização na internet através de Padre Paulo Ricardo. 2022. 20f. Trabalho de Conclusão de Curso (Graduação em Publicidade e Propaganda), Departamento de Comunicação, Universidade Federal do Rio Grande do Norte, Natal, 2022.https://repositorio.ufrn.br/handle/123456789/50302It is known that the digital environment has impacted the way society communicates, as a result, many institutions had to adapt to this process and insert themselves in this environment. The present work presents a case study on the communication of the Catholic Church in social media, having as object of study Father Paulo Ricardo, a Catholic priest, writer and teacher who has been on the internet for over 16 years, with the objective of analyzing the use of digital social media by the priest and how they strategically contribute to Catholic communication. Based on a bibliographical research and analysis of the priest's profiles and posts, the objectives were achieved and it was concluded that the Catholic Church encourages the use of these technologies and is present in the main social media, through the object, using them in a strategic way, with frequency of posts, selection of contents, use of platform tools and, in this way, reaching thousands of people, evangelizing, preaching his doctrine and strengthening the faith.Attribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/Igreja CatólicaRedes sociaisPadre Paulo RicardoMídias sociaisCatholic ChurchSocial MediabachelorThesisCNPQ::CIENCIAS HUMANAS