Lira, Fernanda Beatriz de2023-07-132023-07-132023-07-07LIRA, Fernanda Beatriz de. Home office e qualidade de vida no trabalho dos profissionais de publicidade e propaganda. Orientador: Lucila Moura Ramos Vasconcelos. 2023. 72 f. Trabalho de Conclusão de Curso (Graduação em Administração) - Departamento de Administração, Universidade Federal do Rio Grande do Norte, Natal, 2023.https://repositorio.ufrn.br/handle/123456789/53311This work addresses the Home office and quality of life at work for publicity and advertising professionals, from the perception of professionals who work in the advertising market in Natal/RN. The general objective is to understand the perception of advertising professionals about the quality of work life in the remote/home office model. To achieve the proposed objectives, a bibliographical survey was carried out and a qualitative research was developed based on a semi-structured interview script with professionals in the advertising and publicity area. The research defined as categories of analysis regarding: the developed activities; work routine; advantages and disadvantages of home office/remote work, quality of life at work and future perspectives on work models (face-to-face, remote and hybrid). The results indicated as advantages of home office work the possibility of being closer to the family, flexibility and optimization of travel time and as disadvantages, long working hours, absence of a regulated routine and the initial adaptation in the transition between the model face-to-face and remote. With regard to the factors that influenced the quality of life at work for these professionals, quality of sleep and time management were perceived positively and as negative points the devaluation of wages and social integration in the organization.Attribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/gestão de pessoashome officepublicidade e propagandaQualidade de Vida no Trabalho (QVT)trabalho remotobachelorThesisCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO