Silva, Brena Carolina de OliveiraMorais, Bianca Josefa Souza de2023-07-172023-07-172023-07-06MORAIS, Bianca Josefa Souza de. Endomarketing: um estudo de caso em empresas na cidade de Florânia. Orientadora: Brena Carolina de Oliveira Silva. 2023. 35 f. TCC (graduação em Administração) - Faculdade de Engenharia, Letra e Ciências Sociais do Seridó, Universidade Federal do Rio Grande do Norte, Currais Novos, 2023.https://repositorio.ufrn.br/handle/123456789/53521Endomarketing is understood as marketing actions aimed at the internal public, the application of this tool helps to ensure a better identification of employees with the company. The main objective of this article is to understand the application of internal marketing practices in companies in Florânia, as well as to identify them and understand the communication processes. For this, a case study was carried out, through a research of a descriptive nature and a quantitative approach, applied through a questionnaire with socioeconomic questions and related to four dimensions of endomarketing, costs, coordinators, communication and company. In view of the results found, it was seen that companies adopt various internal marketing actions, such as the development of better skills through training, remuneration and reward systems, good interpersonal relationships within the organization. It was also noticed that internal communication is carried out in a clear and objective way, ensuring understanding and better performance of employees.Attribution 3.0 Brazilhttp://creativecommons.org/licenses/by/3.0/br/EndomarketingComunicação internaPráticas de endomarketingAdministração de empresasCliente internoFlorânia (RN)bachelorThesisCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS