Bezerra, Josenildo SoaresMedeiros, Geovane Carvalho de.2024-08-132024-08-132024-08-02MEDEIROS, Geovane Carvalho de. A inteligência artificial na criação de conteúdo publicitário. 2024. 52f. Trabalho de Conclusão de Curso (Graduação em Publicidade e Propaganda) - Departamento de Comunicação Social, Universidade Federal do Rio Grande do Norte, 2024.https://repositorio.ufrn.br/handle/123456789/59167On the vibrant stage of advertising, where creativity reigns and innovation is the currency, a new maestro emerges: artificial intelligence (AI). This revolutionary technology is weaving a future where the art of creativity meets the precision of data, opening up a sea of possibilities yet to be explored. Recent advancements are expanding generative limitations and encompassing the capacity for image manipulation in an admirable and astonishing way. More sectors and professionals are now being directly affected by the expansion of this technology in areas such as artistic creativity, with professionals beginning to encounter tools so powerful that they may even be capable of surpassing them in certain aspects. The essential activities of the art director in the face of artificial intelligence technologies are the focus to be analyzed in this work. Understanding that adaptation seems to present itself as the only likely, natural, and strategic path, this work aims to address this theme and understand its applications, impacts, and perspectives. Through exploratory research and study of the subject, this thesis seeks to answer these questions and provide a complementary view on the topic, as well as expand the subject in a didactic and easily understandable way regarding this rapidly evolving trend.Attribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/Inteligência ArtificialTecnologiaDireção de ArteArtificial IntelligenceTechnologyArt DirectionbachelorThesisCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO::COMUNICACAO VISUAL