Valéry, Françoise DominiqueGraciano, Cláudia Gomes2014-12-172014-12-122014-12-172009-01-08GRACIANO, Cláudia Gomes. Enterprise social responsability: modalities and degree of participation in ways of lodging in Ponta Negra, Natal/RN. 2009. 117 f. Dissertação (Mestrado em Estratégia; Qualidade; Gestão Ambiental; Gestão da Produção e Operações) - Universidade Federal do Rio Grande do Norte, Natal, 2009.https://repositorio.ufrn.br/jspui/handle/123456789/14897That work has as objective to investigate and to analyze the strategies which they were developed by companies of lodging means with ends of social responsibility in Rio Grande do Norte (RN). Therefore, it got data along with the Office of Tourism of the Municipal district of Natal , the Office of Tourism of RN and the cadasters of the firms of the lodging means in the district of Ponta Negra. In after research of field, it verified the enterprises that now develop lodging activities in that quarter in Ponta Negra. It applied Instrument of research which it was elaborated based on the set of indicators of social responsibility of Ethos Institute, structured with binary questions and some open ones. It shows as results which actions the investigated companies develop. Confronting these results with researched theoretical referencial, it points an intermediate degree of socially responsible actions. Comparing with the evaluation accomplished by Ethos Institute, the investigated firms are in incipient condition, with punctual actions, however, they already present the awakening about this thematicapplication/pdfAcesso AbertoResponsabilidade social empresarialEstratégia competitivaDesenvolvimento sustentávelMeios de hospedagemEntrepreneurial social responsibilityCompetitive strategyMaintainable developmentMeans of lodgingmasterThesisCNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO