Araújo, Emily Gonzaga deCavalcanti Neto, Miguel Dantas2024-08-132024-08-132024-08-07CAVALCANTI NETO, Miguel Dantas. Análise da coluna social na produção do jornalista Paulo Macêdo. 2024. 110 f. Orientadora: Emily Gonzaga de Araújo. Trabalho de Conclusão de Curso (Graduação em Jornalismo) - Departamento de Comunicação Social, Universidade Federal do Rio Grande do Norte, Natal, 2024.https://repositorio.ufrn.br/handle/123456789/59184This work aims to carry out diagnoses on the columnist production of journalist Paulo Macêdo, based on the study and contextualization of representations constituted in journalism, focusing on: the “column” genre; “social column” type (Marques de Melo, 1985), in inaddition to recommending perspectives on journalistic ethics through philosophical assumptions, having as corpus the clippings of social columns by Paulo Macêdo, published in the newspaper Diário de Natal, in its phases: initial, medial and final of its columnist trajectory. The work is structured based on the journalist’s biography, advancing to conceptual and classificatory approaches to journalistic genres (Assis, 2016; Beltrão 1964 e 1980; Chaparro, 2008; e Marques de Melo, 1985, 2007 e 2009) and analyses of news value criteria (Traquina, 2005), in conjunction with the evolutionary process of social columinism over time. The methodology used consists of a bibliographical review, adopting content analysis and discourse analysis, respectively, in the context of qualitative and interpretative qualitative research. Among the conclusions, given the corpus explored, we observed that the social column is considered a journalistic modality capable of sheduling public debate through the publication of news on different topics, while ethically historicizing party rooms. In this contents, elements are extracted that recommend it is opportune to redefine the traditional scale of national journalistic reports to typify the social column in the following terms: informative and opinionated hybrid genre – column format – social column type, as well as recommending a conceptual reassessment regarding the social column, giving it relevance.Gêneros jornalísticosColuna socialJornalismo opinativoJornalismo informativo.Colunista Paulo MacêdobachelorThesis