Silva, Márcio Vieira daAraújo, Rafael Bezerra de2018-12-262021-10-062018-12-262021-10-062018-12-15ARAÚJO, Rafael Bezerra de. Música digital: um olhar sobre a usabilidade e suas plataformas. 2018. 36f. Trabalho de Conclusão de Curso (Bacharel em Administração), Departamento de Ciências Sociais e Humanas, Universidade Federal do Rio Grande do Norte, Currais Novos, 2018.https://repositorio.ufrn.br/handle/123456789/43526This paper aims to understand the importance of the in-depth study of digital media, in order to expose their origins, characteristics, and the main platforms used by consumers, in order to better understand their practices and thus contribute to the artistic and business environment with information necessary to foster the digital music trade in our society, given that the subject is still little touched by the academic class. It will be presented, initially, a historical context of the music in its roots, beginning in the synagogues with the Gregorian chant, happening through the great composers and culminating in the current form that we have of music, which is used mainly through the internet and through means of applications. The main applications are using a very current practice in the market called streaming, as is the case with Spotify and Deezer. We can note the importance of understanding the customer profile of digital music through the tools offered by marketing so that one can understand the customer's profile and thus know where to invest his product, in this case the music in its digital format. Therefore, consumers of digital media have their behavior guided by the non-usufruct of this tool in which they see only as a form of entertainment, and not as something that can be of a professional nature.MúsicaStreamingMídias DigitaisComportamentobachelorThesisAdministração