Medeiros, Carlos Alberto FreireOliveira, Wanderson da Silva2025-09-052025-09-052025-07-15OLIVEIRA, Wanderson da Silva. ESG: fatores ambiental, social e de governança que vão além da estratégia. Orientador: Carlos Alberto Freire Medeiros. 2025. 54 f. Monografia (Graduação) - Curso de Administração, Centro de Ciências Sociais Aplicadas, Universidade Federal do Rio Grande do Norte, Natal, RN, 2025.https://repositorio.ufrn.br/handle/123456789/65457This study aimed to provide a better understanding of the ESG (Environmental, Social, and Governance) theme, a strategy that is increasingly present in organizational realities. ESG seeks to incorporate actions and plans focused on environmental, social, and governance areas within organizations by aligning organizational strategy with ESG strategy. The study also presents a case analysis of ESG practices at Hotel Senac Barreira Roxa.Furthermore, the research aimed to discuss topics such as sustainability, branding, positioning, and strategy, and how aligning ESG strategy with organizational strategy can be an essential tool for strategic differentiation, strengthening brand and positioning, and, above all, a real instrument for transforming the community in which the organization is embedded, as well as a transformative tool for a better world.This was an exploratory study based on research and bibliographical deepening, using documentary research to gain a better understanding of the ESG theme and to analyze a case of ESG practices.pt-BRAttribution 3.0 Brazilhttp://creativecommons.org/licenses/by/3.0/br/AdministraçãoSustentabilidade ambientalAmbiente organizacionalGestão estratégicabachelorThesisCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO