Silva, Tábata Regina daZimmer, Renata CavallazziHékis, Hélio RobertoDiógenes, Jamil Ramsi FarkatSousa, Kléber CavalcanteNunes, Benilton MedeirosOliveira, Idelmárcia Dantas de2020-07-222020-07-222013SILVA, T. R.; ZIMMER, R. C.; HÉKIS, H. R.; DIÓGENES, J. R. F.; SOUSA, K. C.; NUNES, B. M.; OLIVEIRA, I. D.. Análise do perfil da clientela como orientação a elaboração de um plano de negócio. Revista Gestão do Conhecimento (Curitiba. Impresso), v. 7, p. 28-49, 2013. Disponível em: https://www.facet.br/gc/artigos/resumo.php?artigo=58. Acesso em: 21 jul. 2020.1982-0666https://repositorio.ufrn.br/jspui/handle/123456789/29709This study aims to identify the orientation of a customer profile analysis to create a business plan for a small business, included in the segment of bars and restaurants. The methodology used was a "Survey", with questionnaires to a random sample of 400 people circulating in crowded areas of the city which is proposed install the business. The results obtained by the Customer Profile Analysis allowed indicate instructions for preparing the projects of products and services, marketing, operational, strategic and financial, these components of a Business PlanAttribution-ShareAlike 3.0 Brazilhttp://creativecommons.org/licenses/by-sa/3.0/br/EmpreendedorismoPlano de NegóciosPesquisa de Mercadoarticle