Brito, Max Leandro de AraújoBezerra, Daniel Almeida2024-04-222024-04-222024-01-30BEZERRA, Daniel Almeida. Barreiras logísticas à ampliação do mercado consumidor: estudo com empresas do mercado cacaueiro em Altamira/PA. Orientador: Dr. Max Leandro de Araújo Brito. 2024. 121f. Tese (Doutorado em Administração) - Centro de Ciências Sociais Aplicadas, Universidade Federal do Rio Grande do Norte, Natal, 2024.https://repositorio.ufrn.br/handle/123456789/58207This research's main objective is to develop a multi-criteria decision support model that makes it possible to propose solutions to mitigate the main logistical barriers that hinder the expansion of the consumer market for cocoa companies in Altamira/PA. Also included is the elaboration of a detailed scenario of the companies, identifying not only the common logistical causes of barriers, but also those specific to each of them, in addition to identifying the relevance of each criterion used in construction, allowing a more in-depth understanding of the logistical variables that impact the customer chain in the cocoa market used as an example. Furthermore, the research brought solutions based on the application of the multi-criteria decision support model and, equally important, discussion of possible limitations, providing a complete and realistic view of possible improvements in the customer chain of the cocoa market in Altamira/PA. Through this discussion, this thesis contributed to the development of the customer chain through the application of the model as a key factor in proposing a solution to logistical barriers.Acesso AbertoLogísticaModelo multicritérioCadeia de clientesdoctoralThesisCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO