Ramos, Anatália Saraiva MartinsSilva, Kerson Diego Pereira da2024-01-082024-01-082023-12-08SILVA, Kerson Diego Pereira da. E-commerce: o grau de importância do Comércio eletrônico no mercado varejista do município do Natal. Orientador: Anátália de Saraiva Martins Ramos. 2023. 22 f. Trabalho de Conclusão de Curso (Graduação em Administração) - Departamento de Ciências Administrativas, Universidade Federal do Rio Grande do Norte, Natal, 2023.https://repositorio.ufrn.br/handle/123456789/57211This research focuses on the study of the behavior and degree of importance of e-commerce in the retail market of Natal, analyzing the categories of e-commerce and seeking to know the level of relevance of the same in the same market. For this reason, field research was carried out to collect the data and information needed to set up the research, using a questionnaire to ask retail companies about the subject and reaching a more well-founded conclusion on the subject under research. The services provided by e-commerce in the survey in question were considered to be of good quality, which leads us to deduce that the service offered has been growing and offering a good service, in addition to the development that it has been improving every day in Natal as well as in Brazil. As is the case with the Internet, e-commerce is also growing.Attribution-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nd/3.0/br/e-commercemercadovarejoNatalbachelorThesisCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO