Pereira, Lívia Cirne de AzevedoAlbuquerque, Júlio Marcel Castro de2023-07-192023-07-192023-07-10ALBUQUERQUE, Júlio Marcel Castro de. Formas da prática jornalística no meio digital: análise descritiva das redes sociais da Tribuna do Norte. 2023. 63 f. Trabalho de Conclusão de Curso (Graduação em Comunicação Social - Jornalismo), Departamento de Comunicação Social, Universidade Federal do Rio Grande do Norte, 2023.https://repositorio.ufrn.br/handle/123456789/53778The new ways of doing journalism that emerged with the internet change and improve all the time. Among them, journalism on social networks is characterized by the speed with which information is transmitted and the interaction of users with posts. In this sense, the traditional Potiguar newspaper Tribuna do Norte, on its Instagram page (@tribunadonorte) and on its YouTube channel (@tribunadonortetnplay), currently uses short video posts with news conveyed in a summarized form, called “Drops TN” , under the label “TN Play”. In addition, publications of the newspaper on their profiles on other social networks such as Facebook (Tribuna do Norte) and Twitter (@tribunadonorte) were also analyzed. In this research, a descriptive analysis of these posts, in a time period between April and June 2023, totaling about 20 posts, is made to find out the numbers and the return that the vehicle is getting with this way of producing news. It is verified that this journalistic practice yielded good results in networks like Instagram, but it still did not get as much engagement in other social networks.Attribution 3.0 Brazilhttp://creativecommons.org/licenses/by/3.0/br/Jornalismo digitalMultimídiaRedes SociaisTribuna do NorteTN Play (canal audiovisual)Digital journalismMultimediaSocial mediabachelorThesisCNPQ::CIENCIAS HUMANAS