Moraes, Ana Lúcia BarbosaCosta, Jennyfer Tayane de Oliveira2025-01-282025-01-282025-01-15COSTA, Jennyfer Tayane de Oliveira. O poder da sinergia entre audiovisual, storytelling e CRM: uma ferramenta estratégica para o marketing empresarial. 2024. 49 f. Trabalho de Conclusão de Curso (Bacharelado em Audiovisual) - Centro de Ciências Humanas, Letras e Artes, Departamento de Comunicação Social, Universidade Federal do Rio Grande do Norte, Natal, 2024.https://repositorio.ufrn.br/handle/123456789/62182This work aims to explore the relevance of audiovisual as a strategic tool in business marketing, highlighting the synergy with storytelling and Customer Relationship Management (CRM). Visual narratives influence consumer perception and behavior, while CRM allows personalization of interactions, promoting engagement and loyalty. The study addresses the creation of content that speaks emotionally to the target audience and the impact of new technologies and digital platforms on the dissemination of audiovisual content. The methodology used was a documentary and exploratory analysis, based on case studies and literature review, allowing a practical and theoretical view of trends in the audiovisual market. As a result of this integration, companies not only improve brand communication, but also differentiate themselves from the competition, offering a more satisfying experience for the consumer and achieving long-term success.Attribution-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nd/3.0/br/AudiovisualMarketingCRMEstratégiaConsumidorTecnologiabachelorThesisCNPQ::CIENCIAS HUMANASCNPQ::OUTROS::ESTUDOS SOCIAISCNPQ::LINGUISTICA, LETRAS E ARTES::ARTES