Nobre, Luiz Fernando Dal PianSantos, Isis Medeiros dos2022-07-252022-07-252022-07-14MACEDO, Ana Claudia dos Santos Silva et al. Campanha de Lançamento para nova unidade do Garden Gastrobar. 2022. 18f. Trabalho de Conclusão de Curso (Graduação em Comunicação Social - Publicidade e Propaganda), Departamento de Comunicação Social, Universidade Federal do Rio Grande do Norte, Natal, 2022.https://repositorio.ufrn.br/handle/123456789/48686This article's purpose is to describe and substantiate an advertising campaign created for the grand opening of Garden Gastrobar's new unit, which is a gastropub located at the Seaway Mall, in the city of Natal, in Rio Grande do Norte. The ad campaign's intention is to reach a younger target audience. The main goal of the launch is to follow the night club pattern, while maintaining the brand's refinement. Through the complete briefing of the project, two surveys were submitted to reach information about the brand and it's background. A theoretical framework was built using bibliographic references that helped to elaborate and support the communication strategy and the entire creation process.ComunicaçãoPublicidadeCampanhaLançamentoBarbachelorThesis