Gomes, Marcelo BolshawLopes, Josilma Oliveira2019-02-072019-02-072018-09-27LOPES, Josilma Oliveira. A academia como campo social: o caso da revista Comunicação, Mídia e Consumo da Escola Superior de Propaganda e Marketing. 2018. 90f. Dissertação (Mestrado em Estudos da Mídia) - Centro de Ciências Humanas, Letras e Artes, Universidade Federal do Rio Grande do Norte, Natal, 2018.https://repositorio.ufrn.br/jspui/handle/123456789/26574This dissertation describes the magazine Comunicação, Mídia e Consumo of the Superior School of Advertising and Marketing (ESPM) within the context of the publication of scientific research in postgraduate programs in Social Communication. The main objective is to understand the editorial and political criteria, both stated and hidden, that govern the classification and quality of journals in the area. The descriptive and exploratory research is a case study and points to a necessary change in the editorial criteria of scientific publication. The journal under study, Comunicação, Mídia e Consumo (ISSN 1983-7070), has been published by PPGCOM-ESPM since 2004 and has been published exclusively in digital format since 2014. It is published quarterly and evaluated as Qualis A2 in the area of Communication and Information. In order to construct the theoretical reference of the research, we study different authors, for the purpose to understand better the field of communication, highlighting Bourdieu, who approaches the concepts of scientific field, monopoly of scientific authority and scientific competence.Acesso AbertoComunicaçãoCiências sociais aplicadasRevistas científicasMídiaConsumomasterThesisCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO: ESTUDOS DA MÍDIA