Pignataro, ThelmaSchwatey, Giuly Marcele2023-12-202023-12-202023-12-06SCHWATEY, Giuly Marcele. Análise das estruturas e serviços de hospedagens disponíveis para animais de estimação em Natal/RN. Orientador: Thelma Pignataro. 2023. 46 f. Trabalho de Conclusão de Curso (Graduação em Administração) - Departamento de Ciências Administrativas, Universidade Federal do Rio Grande do Norte, Natal, 2023.https://repositorio.ufrn.br/handle/123456789/56409The lodging and daycare services segment has been growing a lot in recent years and has consequently boosted the pet market, making it a very lucrative and essential form of entrepreneurship these days. This has to do with the increased presence of animals in homes and the ever-increasing humanization of animals. In line with the above, the main objective of this research is to analyze the structures and services of pet lodging, focusing on dogs and cats, in the city of Natal - RN. The methodology used had a qualitative and quantitative approach of an exploratorydescriptive nature. Data was collected through mapping on the Google maps website and interviews with hotel and day-care center employees. From this, the results found by the research show the need for more detailed data on the PET hotel industry distributed on government websites, the improvement of information extracted from the hotels' and nurseries' social networks and the development of marketing plans diversifying along with promotion plans.Attribution-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nd/3.0/br/mercado Petserviços Pethospedagensanimais de estimaçãobachelorThesisCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO