Souza, Daniel Rodrigo Meirinho deSilva, Allan Rubens Ferreira da2021-09-142021-09-142021-09-02SILVA, Allan Rubens Ferreira da. A imagem do homem negro nas publicidades de cervejas no Brasil: imagens de controle e estereótipos raciais na paixão nacional. 2021. 74f. Trabalho de Conclusão de Curso (Graduação em Comunicação Social - Publicidade e Propaganda) - Departamento de Comunicação Social, Universidade Federal do Rio Grande do Norte, Natal, 2021.https://repositorio.ufrn.br/handle/123456789/33386Since the beginning of society, Brazilian black people suffer from being treated with inferiority in comparison to white people, a problem that began during the slavery period and still yields to this day. And understanding that advertisment is a society reflection, black man image in Brazilian advertising is a point that needs to be studied within the social communication field. The starting point for the elaboration of this study, is the representation of this class in advertisements in Brazil. Therefore, this study aims to quantity and qualify the black man image in current beer advertising, considering the need and importance to address this issue, seeking greater racial diversity in Brazilian media. In this regard, three brands will be analyzed for its contents: Amstel, Brahma e Itaipava. Through these content analyses, this work strive to understand how (and how much) black man are present in current advertisements.Attribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/Publicidade. Racismo. Homem negro. Cerveja.Advertising. Racism. Black man. Beer.bachelorThesis