Romani, ElizabethAmorim, Maria Eduarda Oliveira2025-08-012025-08-012025-01-20AMORIM, Maria Eduarda Oliveira. ACESSIBILIDADE EM PRODUTOS DE MAQUIAGEM: desenvolvimento de um sistema de ideogramas para inclusão da pessoa com deficiência visual. 2025. 130 f. TCC (Graduação) - Curso de Design, Universidade Federal do Rio Grande do Norte, Natal, 2025.https://repositorio.ufrn.br/handle/123456789/65056Design has the ability to create a more accessible world for people with disabilities, tracing paths that facilitate communications between individuals and product interfaces. It is noticed that, in the beauty market, makeup products have not yet effectively reached the portion of the population that has visual impairment. To ensure greater autonomy in the use of cosmetics, this work aims to create a communication language accessible to people with visual impairments for packaging and makeup products. The methodological procedures adopted are based on the research of Formiga (2014) and organized into the following stages: problematization, production and rendering. To construct data, the research tools expectations map (Stickdorn and Schneider, 2014), fly-on-the-wall (Martin and Hanington, 2012), generative research were used, plus the content analysis method. The rendering phase concludes with the vectorization and creation of low-fidelity prototypes. In the end, different versions of ideograms were produced that reflect usage and conceptual aspects of makeup. This work aims to contribute to the inclusion of people with visual impairments in makeup products. Likewise, it allows us to expand the discussion on the development of icons as a communication accessibility resource.Design inclusivo; Deficiência visual; Embalagem; Semiótica; Tecnologia AssistivaInclusive design; Visual impairment; Packaging; Semiotics; Assistive TechnologybachelorThesisCNPQ::CIENCIAS SOCIAIS APLICADAS::DESENHO INDUSTRIAL::PROGRAMACAO VISUAL