Carratore, Luís Roberto Rossi DelTrigueiro, Jory Gurgel2022-12-212022-12-212022-12-12TRIGUEIRO, Jory Gurgel. Doce experiência: um estudo sobre o festival Sweet & Coffee Week e sua influência no mercado de docerias natalenses. 2022. 33f. Trabalho de Conclusão de Curso (Graduação em Comunicação Social - Publicidade e Propaganda), Departamento de Comunicação Social, Universidade Federal do Rio Grande do Norte, Natal, 2022.https://repositorio.ufrn.br/handle/123456789/50418Created in 2016 and annually performed ever since on Natal, the Sweet & Coffee Week festival bringing thousands of people to taste sweet and savory delicacies especially combined to fit the edition's proposed theme. Considering the positive impact in pastry and coffee shops in the potiguar capital, this monography aims to make an exploring case study, collecting informations from the ferstival's co-creator, using the marketing and designs disciplinary fields of experiences to understand and explain the strategies behind the event so it could be the success that gave so much in return to their partners, including expansions and loyalty of their costumers even in times the event is not happening.Festival; Docerias; Marketing de Experiência; Mercado.Festival; Pastry shop; Experience Marketing; Market.bachelorThesis