Moreira, Marília DiógenesFonseca, Brenda Rodrigues2025-02-202025-02-202025-01-16FONSECA, Brenda Rodrigues. O Blesq Blom é na tela digital: plano de comunicação para o perfil no Instagram da banda Titãs. 2025. 79 f. Trabalho de Conclusão de Curso (Graduação em Jornalismo) – Departamento de Comunicação Social, Universidade Federal do Rio Grande do Norte, Natal, 2025.https://repositorio.ufrn.br/handle/123456789/62776This paper presents a strategic communication plan on Instagram for the launch of the album Microfonado, by the band Titãs, whose main objective is to increase the visibility and engagement of the band on the digital platform. The research was based on the analysis of the market, the client and its target audience, in addition to the application of practical techniques, such as storytelling and content planning appropriate to the dynamics of the social network. The study seeks to enable the production of organic and humanized content capable of generating genuine connections with followers, using authentic narratives aligned with the audience's expectations. The proposed plan offers contributions for effective digital engagement strategies and serves as a replicable model for different contexts.Attribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/Comunicação digitalRedes sociaisInstagramStorytellingProdução de conteúdobachelorThesisCNPQ::CIENCIAS HUMANAS