Chacel, Marcela Costa da CunhaPeres, Tuane Salviano2022-07-192022-07-192022-07-13PERES, Tuane Salviano. A construção de um campeão: um estudo de caso sobre a narrativa do vencedor do BBB 22, Arthur Aguiar. Orientador: Marcela Costa da Cunha Chacel. 2022. 87f. Trabalho de Conclusão de Curso (Graduação em Publicidade e Propaganda) - Departamento de Comunicação Social, Centro de Ciências Humanas, Letras e Artes, Universidade Federal do Rio Grande do Norte, Natal, 2022.https://repositorio.ufrn.br/handle/123456789/48575The television is an important social instrument and, basically, a central object of a home. In front of the couch, many families getter together to watch their favorite shows. In this television genre, it is understood that there is a construction of a narrative among the participants. In addition, with the digital scenario, viewers and more specifically fans not only consume, distribute and produce content related to the program, but also participate, either by voting to eliminate or not the participants, or in the active role in the construction of the winner's narrative. Thus, this research aims to understand the narrative construction of the 22nd Big Brother Brazil's champion, Arthur Aguiar, and how the fans contributed to this narrative. To this end, the concepts of Jost (2004) on gender and promise, Greimas (1989) and Volli (2007) on narrative studies, Vogler (1997) and Campbell (1949) were used to reflect on the Hero's Journey. To complement this, a case study was developed from publications made on the digital social network Twitter during the period that BBB 22 was taking place. As a result, it can be seen that the path taken by Arthur Aguiar was fitted into the steps of the Hero's Journey from the perspective of the "bakery", fandom dedicated to the actor, actively contributing to his victory.Attribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/Reality showBig Brother BrasilArthur AguiarFãsTwitterbachelorThesis