Silva, Eduardo Cristiano Hass daMaia, Érica da Silva2025-01-232025-01-232025-01-09MAIA, Érica da Silva. Quem comercializa o Geoparque Seridó?: análise de páginas de Instagram no ano de Orientador: Eduardo Cristiano Hass da Silva. 2024. 25 f. Trabalho de Conclusão de Curso (Bacharelado em Turismo) - Faculdade de Engenharia, Letras e Ciências Sociais do Seridó, Universidade Federal do Rio Grande do Norte, Currais Novos, RN, 2024.https://repositorio.ufrn.br/handle/123456789/61848The advancement of the internet and digital media has been influencing the planning and choice of tourist destinations. In the Seridó Potiguar region, the attractions that make up the so-called Geoparque Seridó have gained visibility. In this context, the present investigation addresses the problem of how the Geoparque Seridó has been promoted and marketed through digital media. Therefore, the objective of this study is to analyze the process of promotion and marketing of Geoparque Seridó through the Instagram pages of local guides and tour operators from the municipalities of Acari, Cerro Corá, and Currais Novos. It is understood that the research has scientific, social, and personal relevance. The theoretical framework draws on concepts related to digital media and tourism, tourism and technology, and tourism marketing. Methodologically, three questionnaires were applied, and an analysis was conducted on the Instagram pages of local agencies, guides, and tour operators, as well as the official pages of Geoparque Seridó. The results indicate that, although there are some promotional strategies, there are few spaces for the systematic marketing of the destination.TurismoInstagramGeoparque SeridóTourismMídias digitaisGeopark SeridóInstagramDigital mediabachelorThesisCNPQ::CIENCIAS SOCIAIS APLICADAS::TURISMO