Lopes, John WillianOliveira, Bruno Medeiros de2020-12-142021-09-202020-12-142021-09-202020-11-07OLIVEIRA, Bruno Medeiros de. Supreme: o hype e a ascensão do Streetwear no consumo de vestiário. 2020. 40f. Trabalho de Conclusão de Curso (Comunicação Social - Publicidade & Propaganda) - Departamento de Comunicação Social, Universidade Federal do Rio Grande do Norte, 2020.https://repositorio.ufrn.br/handle/123456789/34437This work is a case study that analyzes a Supreme clothing brand and the historical context of the growth of Streetwear fashion, punctuating and as nuances of Western fashion in the 20th century, from the post-modern identity crisis and explosion of new esthetics and the values that today become a trend of world consumption. From the pillars of fashion, consumption and symbolic capital, social and individual characteristics and the cases of brands that permeate the time and movement will be unraveled, with several reinventions generated by postmodern capitalism and the re-signification of clothing.ModaIdentidadeConsumoStreetwearbachelorThesis