Macedo, Marconi NevesVieira, Gleyse de França2022-08-042022-08-042022-07-25VIEIRA, Gleyse de França. Mulheres empreendedoras e os desafios da Pandemia. 2022. 45f. Monografia (Graduação em Administração) - Centro de Ciências Sociais Aplicadas, Universidade Federal do Rio Grande do Norte, Natal, 2022.https://repositorio.ufrn.br/handle/123456789/49037The concepts of resilience and survival are discussed in this work, which sought to investigate how challenging it is to be a woman entrepreneur in the context of a pandemic on a global scale, where gender issues permeate the resilience of these women who unfold to manage the house, their children and their own business, and manage to survive in the midst of a society that not only sees them as inferior, but presents themselves as obstacles to their development. Based on a theoreticalconceptual review on the subject, as a comparative study, we sought clippings with their own characteristics, chosen to represent on the assumption that they would reveal, through their contrasts, what we wanted to analyze. This research is an account of the experiences lived in these five objects as a case study developed through the application of a form that aimed to investigate the difficulties, understand the motivations and discuss the challenges that lead women to become entrepreneurs in the midst of adversity. As a result, it is highlighted that the greatest difficulties raised are to reconcile work and home care, but also the lack of encouragement and trust on the part of the people close to them, while the motivations permeate the need for survival and lack of opportunity in the market. , which became an opportunity to reinvent themselves and demonstrate the existence of a process of resilience of these women, whose results were presented through this research, on the effects that the pandemic brought to female entrepreneurship, more precisely in the city of Natal, in Rio Great North.Attribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/Empreendedorismo FemininoPandemiaResiliênciaSobrevivência econômicaFemale EntrepreneurshipPandemicResilienceEconomic survivalbachelorThesis