Santana Júnior, Orivaldo Vieira deMedeiros, Isaac Silva2025-05-272025-05-272025-02-06MEDEIROS, Isaac Silva. PersonAI. Orientador: Dr. Orivaldo Vieira de Santana Júnior. 2025. 130f. Dissertação (Mestrado Profissional em Ciência, Tecnologia e Inovação) - Escola de Ciência e Tecnologia, Universidade Federal do Rio Grande do Norte, Natal, 2025.https://repositorio.ufrn.br/handle/123456789/63688This work emerged from the identification of a problem: the market insertion of professionals who have recently graduated from high school, who face difficulties due to the lack of higher education, and professionals with prior experience or training, but who encounter significant barriers due to limited resources. Both groups, being at the early stages of their professional journeys, face substantial challenges such as an overload of responsibilities and a lack of resources to outsource services, which makes their activities even more complex. In this context, the PersonAI method was developed to encourage the use of strategic management tools, powered by artificial intelligence, allowing users to perform their tasks efficiently, even when faced with the adversities of the entrepreneurial environment. The research combines concepts of strategic management, agile methodologies, user experience (UX) design, and artificial intelligence, enabling problem identification, action plan formulation, and task execution in a practical and efficient way. The study is based on two pillars: the first addresses UX principles aimed at developing the prototype, with the goal of providing a simple and accessible solution, even for those who do not understand complex concepts; the second presents the foundations of strategic management and artificial intelligence applied in the method. The methodology used in this research is based on user validation through a case study, including the author's accounts of the practical application of the PersonAI method in his services as a UX/UI Designer and Communication Manager. This approach is complemented by a quantitative analysis of data collected through a structured form in two sections: the first focused on validating the problem hypothesis, and the second aimed at validating the proposed solution, which in this case is the PersonAI method. The central objective of this research is to develop and present the PersonAI method, complemented by two specific objectives. The first is to propose a prototype of an application that demonstrates, in practice, how the PersonAI method works. The second is to present RIO, a startup where the author applies the PersonAI method, which was also the subject of his TechnicalEntrepreneurial Production, meeting the requirements of the master's degree in the Graduate Program in Science, Technology, and Innovation.pt-BRAcesso AbertoInteligência artificialGestão estratégicaMetodologia ágeismasterThesisOUTROS::CIENCIAS