Costa, José Zilmar Alves daSantana, Abner Ernesto de Souza2022-12-132022-12-132022-12-07SANTANA, Abner Ernesto de Souza. ana, Abner Ernesto de Souza. A influência do TikTok no gênero Rap: distribuição e consumo à luz do desempenho do artista L7nnon. 2022. 56f. Trabalho de Conclusão de Curso (Graduação em Comunicação Social - Publicidade e Propaganda), Departamento de Comunicação Social, Universidade Federal do Rio Grande do Norte, Natal, 2022.https://repositorio.ufrn.br/handle/123456789/50132The main objective of this review is to explain how TikTok influenced and influences the phonographic production of Rap, as well the distribution and consumption by consumers, since they are responsible for accessing and disseminating the media product that Rap has become. The present study seeks, through analysis, to expose how the advent of the internet, the phenomenon of cyberculture and the way of consuming and the exacerbated form of consumption can converge to a mischaracterization of a consolidated and symbolic culture of resistance and identity. In addition, the review seeks to seek anthropological questions, debating cultural appropriation in a slow, discreet, unconscious or not process.TikTok; Rap; Cultura Negra; Cibercultura.TikTok; Rap; Black Culture; Cyberculture.bachelorThesisCNPQ::CIENCIAS HUMANAS