Preston, Hailson Alves FerreiraGóes, Jorge Gabriel Monteiro de2019-12-062021-09-292019-12-062021-09-292019-11-12GÓES, Jorge Gabriel Monteiro de. Análise da viabilidade econômico-financeira da produção e comercialização do melão (Cucumis melo L.) na zona rural de Mossoró/RN. 2019. 24 f. Trabalho de Conclusão de Curso (Graduação em Engenharia Agronômica) - Unidade Acadêmica Especializada em Ciências Agrárias, Universidade Federal do Rio Grande do Norte, Macaíba, 2019.https://repositorio.ufrn.br/handle/123456789/40307Melon is a fruit that is on the agenda among the most exported in the Northeast, standing out in the Rio Grande do Norte region, precisely in the Mossoró/RN rural area. Therefore, the referring work evaluated the economic and financial viability of melon production at THE FARM DINA DINAMARCA INDUSTRIAL AGRÍCOLA LTDA, located on the Pau-Branco site, belonging to the Coopyfrutas group. Thus, we sought in this study the elaboration of spreadsheets containing fixed and variable costs with the necessary components for the production of one hectare of yellow melon of the Goldex variety. Thus, the costs were compared with revenue after the commercialization of the fruit to the internal and foreign market, evaluating the financial return of the crop. For this, productivity was 27.207kg/há, in which the respective consumers were allocated, the internal market being the products represented by the Forró and Eurobox brand, the foreign market with the Samba brand and another remaining part marketed in bulk form by the company itself to the value of R$ 0.40 kg. The results obtained show that despite the high cost of production, which reached almost 90% of the revenue, the melon crop still maintains an attractive internal rate of return (IRR), even adjusted to a minimum attractiveness rate of 1% a.m., where there was a return of 8.64%. In this case, it is concluded that its cultivation in the semiarid region of Mossoró/RN is profitable, having higher added value with the commercialization to the foreign market.Viabilidade econômica. custos. rentabilidade. comercialização.Economic viability. costs. profitability. commercialization.bachelorThesis