Muneiro, Lilian CarlaSampaio, Mirelly da Costa2023-07-182023-07-182023-07-06SAMPAIO, Mirelly da Costa. Propagandas em saúde e os princípios do SUS durante a pandemia de covid-19 no Rio Grande do Norte. 2023. 72 f. Trabalho de Conclusão de Curso (Graduação em Comunicação Social - Publicidade e Propaganda) - Departamento de Comunicação Social, Universidade Federal do Rio Grande do Norte, Natal, 2023.https://repositorio.ufrn.br/handle/123456789/53668This work aims to analyze health advertisements broadcasted in the state of Rio Grande do Norte during the COVID-19 pandemic, based on the theoretical framework of Communication and Health by Inesita Araújo and Janine Cardoso. The adopted methodology is documentary analysis, focusing on how the principles of the Unified Health System (SUS) were addressed in these advertisements, such as universal access, comprehensiveness, equity, and social participation. The documentary analysis will identify the elements present in the advertising pieces, enabling a comparative evaluation with the SUS principles established in the official guidelinesComunicação e saúdeCovid-19Propaganda em saúdePrincípios do SUSPropagandas em saúde e os princípios do SUS durante a pandemia de covid-19 no Rio Grande do NorteHealth advertising and sus principles during covid-19 pandemic in Rio Grande do NortebachelorThesisCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO