Bezerra, Gláucio BrandãoFernandes, Rafael Cristian Mauricio de Oliveira2025-01-172025-01-172025-01-13FERNANDES, Rafael Cristian Mauricio de Oliveira. Musicmentor: inovação no ensino musical através de plataformas digitais. 2024. 69 f. Trabalho de Conclusão de Curso (Graduação em Ciências e Tecnologia com ênfase em Negócios Tecnológicos) - Escola de Ciência e Tecnologia, Universidade Federal do Rio Grande do Norte, Natal, 2024.https://repositorio.ufrn.br/handle/123456789/61286The research proposes the feasibility analysis and strategic planning for the implementation of MusicMentor, a digital platform for music education that leverages gamification and artificial intelligence to personalize learning. The objective was to identify the platform's financial sustainability and educational impact. Market analysis methods, financial projections, and competitive studies were employed, complemented by payback and return on investment (ROI) calculations. The results indicate that MusicMentor has competitive potential, with a payback period of 10 months and an annual ROI of 60%, demonstrating economic viability and investor appeal. Furthermore, the analysis revealed strategic advantages such as personalization and interactivity, which set it apart from competing platforms. It is concluded that MusicMentor is an innovative and financially sustainable solution capable of democratizing music education and meeting the needs of students, teachers, and educational institutions, promoting accessibility and technological inclusion.Attribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/Ensino musicalMusic educationPlataformas digitaisDigital platformsGamificaçãoGamificationViabilidade financeiraFinancial feasibilityPersonalização do aprendizadoPersonalized learningbachelorThesisCNPQ::OUTROS::CIENCIAS