Navegando por Autor "Pereira, José Raeudo"
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Artigo Creativity techniques: a systematic literature review(Instituto de Inovação e Gestão de Desenvolvimento do Produto, 2016) Leopoldino, Kleidson Daniel Medeiros; González, Mario Orestes Aguirre; Ferreira, Paula de Oliveira; Pereira, José Raeudo; Souto, Marcus Eduardo CostaCreativity techniques are one-off tools that can be used to induce the creative potential of an individual or a group of individuals for the purpose of solving problems or generating ideas in the development of new products and services. In this article, a mapping of the scientific production about the techniques of creativity was carried out in 56 scientific publications, from the search metabase Portal of Periodical Capes and Google Scholar. After analyzing the publications, we found 120 creative techniques described in the literature. Among the techniques identified, the one with the highest prevalence of citations was Brainwriting, followed by Brainstorming and Synectics. The United States, Germany and the United Kingdom concentrate the world scientific production with 70% of the publications on the subject. Regarding the methodological approach of the studies, 63% are classified as qualitative, 29% as quali-quantitative and 10% as quantitative. It was verified that more research is needed to investigate the applicability of these tools, besides the critical factors that allow the induction of the creative potential of the participantsArtigo Relationship between creativity and product innovation: a literature review(Instituto de Inovação e Gestão de Desenvolvimento do Produto, 2016) Marinho, Edicleide da Silva; González, Mario Orestes Aguirre; Galvão, Marcela Squires; Araújo, Ana Cláudia Costa; Rosa, Marcela Silva Cavalcanti; Pereira, José RaeudoCreativity and innovation became essential issues in the organizational environments, by revealing their importance to achieve the differential in dynamic markets. In this scenario, this article aims show how the relationship between creativity and product innovation is approached in scientific studies and suggest future research themes. Hence, a literature review was made using as a research source the “Periódicos Capes”, which after the filter, lead to the analysis of 40 papers published in the period 1990 to 2011. Examining the amount of publications per year, it was observed an increase in published articles of this thematic in the last five years, but despite this there is a gap in detailing the relationship between creativity and product innovation. As result, it this would propose that the creativity can be present in different ways in perspective to the innovation process: it’s conception, development or improvement, according to the integrative model proposed. This suggests that future research look into studies about the relationship between creativity and product innovation, applying research methods such as the action research, for example