Ideation: técnica de criatividade para a ideação de produtos e empresas de base tecnológica

Abstract

The present work has as objective - propose a creative technique for the generation of ideas to technology-based companies. In many spheres of economy creativity figures as an important issue, because of the increasing complexity of solutions required in situations and scenarios marked by volatility, lack of models and breaking others. In the corporate world it is precisely in this field where the search for innovation becomes a competitive factor. However, to innovate, there must be creativity, a force that drives innovation and bases its quality and differentials face to the challenges of a networked world. Understood as a skill, and present at different levels in humans, when combined with attitude and entrepreneurial action, creativity is able to produce changes that adds or breaks with the current structure. The technique development had as theoretical basis the following themes: ideas generation, collective creativity and creativity techiniques. In the field research the method used was the action research, from four interventions along with graduation and post graduation students in engineering from Universidade Federal do Rio Grande do Norte. Each intervention have four different stages: planning, intervention, analisys and improvement. In each intervention the technique was improved and as result comes up the IDEATION, in which, each letter represents, one of its eight steps: Identify the Creative Profile, Develop Empathy, Explore the Group Imagination, Attend to the Guidelines, Think and Speak, Involve to the Theme, Obtain Ideas e Nurture the Ideas.