Jornalismo em rede: humano e máquina na cartografia digital do El País

Abstract

We proposed a investigation and a mapping about the formation of the digital communication network of the newspapper company El País Brazil, with emphasis on the distribution of journalistic content in their digital platform. The spanish media company calls itself as a “global newspaper” and represents a current dynamics of digital permeation network of major communication vehicles around the world, such as BBC (England), BuzzFeed (USA) and G1 (Brazil). We argue that observing the El País Brazil's distribution routines in detail we can build a map of the scenario of practices similar to other newsrooms that work with journalistic content production for online platforms. For this, we will follow the way walked by Teoria Ator-Rede (LATOUR, 2012) and Cartografia Simbólica (SANTOS, 1998; 2001), to describe and analyze the importance of the human/technology relationship in this digital structuring. For data collection, we used systematic observation methods and techniques, in-depth interviews that were used to map, describe, categorize and analyze this new professional scenario that is being setting. The theoretical basis is for understanding this new digital bios, formed by fast-moving highways and large content storage capacity, includes Canclini (2008), Salaverría (2016), Castells (1999), Jenkins (2009), Anderson (2013) and Sodré (2002).