Vínculos de ancoragens e enquadramentos temáticos: olhares itinerantes às interações midiatizadas em grupo

Abstract

The interdependence of members of a group is fostered in the interactive experience of language. In a deep mediatized group, in which the exchange of ideas can take place through frames of relevance, the empirical aspect of understanding it by transposing the content was left to form. The thesis investigates the interactions of the actors of a WhatsApp group that, linked to American diplomatic policy, propagates notions of startup entrepreneurship in Brazil. The media research triangulation method was instrumentalized, with quantitative and qualitative studies based on hidden participant observation through a journal opened to the group members. The thesis considers that technical functionalities of the representation of writing, speech, and gestures, through mediatized interaction, symbolize intentions and emotions, forge the representations of the actors and script the narratives of a group in an informal network – which was considered as a link to a media policy. Empirically comparable with the language medium in face-to-face communication, the technical functionalities of the utterance device, metaphorically, figured the assumption of measuring a mediatized face-to-face communication. By applying the studies of Erving Goffman’s frames of interaction, the human and non-human embrace the complexity of deep mediatized and “dataficated” interactions, as the thesis theoretically explores, intermingling in the German research network called Communicative Figurations. By interaction anchorages, the fact that the following technical functionalities are markers of openings and closings, internal parentheses of a conversational theme was categorized: notifications, writing characters, technical images, audios and symbols, as well as the different temporalities of the sequential order of interaction. The mapping of links of effervescence, modeling, recognition and temporality of an interaction oppose that frames of relevance can propose categories of adhesions and interlacing in groups about a supposed public opinion, urgent to new empirical mechanisms.